FIGUE is a conceptual luxury niche perfume brand inspired by the fig, a symbol of femininity, mystery, and natural elegance.

Rooted in personal memory and the cultural significance of Aydın, widely known as the fig capital of the world, the project translates the fig’s life cycle, from green to golden to deep purple, into a contemporary fragrance collection.

The brand identity focuses on refined typography, a restrained color palette, and tactile packaging to express different stages of ripeness and distinct moods.